The Social Media Marketing Tools

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Hello Folks! Here I will be posting about the social media marketing tools that I have tried and tested. I will let you know whether they are  1) Free or Paid 2) Easy to use 3) Easy to implement 4) Good for reporting/analytics 5) Overall View So let's get started--- 1) SproutSocial--- this is a good marketing automation tool. It helps you see the messages, feeds, publish/schedule posts, and gives detailed reports on engagement on the post.  It is not free but comes with a 30-day free trial.  It is definitely worth the try. 2) Buffer-- this tool is free up to a limit. You can add 3 social media profiles for free and then you need to upgrade. It doesn't show any reports or feeds which sucks. But if you handle only 3 profiles then it can help you automate the process.  3) Zoho Social-- this tool is also not for free but comes with a free trial period. It is worth the try. This tool is better than buffer. It gives reports, helps moni
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Why Facebook Page Optimisations are hotter than Jennifer Lawrence

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Facebook Page Optimisation is a technique which will help you rank your facebook page higher and help others to see your facebook page in their feeds. It brings awareness and improves your rankings.

TIPS---

1) Choose the right name
2) Customise your URL
3) Fill out your profile
4) Pay special attention to the about us section
5) Sprinkle your business page with keywords strategically
6) Include the phone number and web address on your Facebook page
7) Make use of the CTA(call to action) buttons which include---sign up, book now, contact us, etc.
8) Saved replies can be used for automation.
9) Pin the important posts to the top of your page
10)Create a company milestone timeline on your page
11)Create and organise your tabs which can also be personalised.
12)Upload your products in the shopping tab
13)Research your competitor's Facebook strategy using tools like serpstat.com, buzzsumo, etc

 HASHTAG OPTIMISATION--
Hashtags are used on social media channels. It's like a live connection. Clicking on them takes you to feed of all people using the same hashtag.


1) Choose your hashtags wisely that connect with the post
2) Keep it short
3) Live Blog/Tweet events
4) Create an event of your own
5) Join a chat
6) Do NOT insert a promo into a tragedy
7) Do NOT go overboard
8) Avoid using Keywords



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