What is Digital Marketing?It is any form of marketing that exists online. It is the online marketing tactics of any kind, it could be inbound or outbound.
What are the branches of digital marketing?It has many branches like:SEO-search engine optimisation--used for ranking your sites on search engineContent marketing--used for brand awareness, traffic growth, lead generationSMM-social media marketing--used to spread awareness and engage the audience on social media like FB, twitter, google+, Pinterest, Instagram, LinkedIn, etc.Affiliate marketing--used to earn commissions for promoting somebody else's products or services through youtube programmes, affiliate links, etc.Email marketing--used to reach and engage your audience through emails.Marketing automation---used for scheduling updating, tracking, automatically.Online PR---used for generating reviews, comments, impressions, etc.Mobile Marketing---used to optimise the content for mobile devices to make the website design responsive for the mobile users.
Digital outbound--is like the push marketing using paid ads, etcDigital inbound--is like the pull marketing using blogs, websites, etc.PPC--pay per click--is the digital display advertising, where you pay every time your ads are clicked. It could be through google adwords, paid ads on FB, promoted tweets on Twitter, sponsored messages on LinkedIn, etc.CPC--cost per clickCPA--cots per acquisitionPTI--per thousand impressionsOpen rate, click rate, CTR--click-through rate---used in email marketingSERP--search engine results pageDigital marketing strategy---1) Set your goal2) Know your audience3) Know your brand4) Watch your competition5) Get ready to measure
The future trends in digital marketing---AIProgrammatic advertising--digital display adsChatbots--virtual assistancePersonalisationVideo(live video)Influencer marketing(youtubers+instagrammers+bloggers)Social messaging appsVisual searchMicro-momentsVoice searchSocial media stories.
Paid media--retargeting, PPC, display adsOwned media--websites, blogs, social media(organic)Earned media--mentions, shares, reposts, reviews
Digital marketing vs Online(internet) marketing---Digital marketing---is online and offline both
Online marketing---is only using the internet.
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SEO
PPC
Display Advertising
Social Media Marketing
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