The Social Media Marketing Tools

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Hello Folks! Here I will be posting about the social media marketing tools that I have tried and tested. I will let you know whether they are  1) Free or Paid 2) Easy to use 3) Easy to implement 4) Good for reporting/analytics 5) Overall View So let's get started--- 1) SproutSocial--- this is a good marketing automation tool. It helps you see the messages, feeds, publish/schedule posts, and gives detailed reports on engagement on the post.  It is not free but comes with a 30-day free trial.  It is definitely worth the try. 2) Buffer-- this tool is free up to a limit. You can add 3 social media profiles for free and then you need to upgrade. It doesn't show any reports or feeds which sucks. But if you handle only 3 profiles then it can help you automate the process.  3) Zoho Social-- this tool is also not for free but comes with a free trial period. It is worth the try. This tool is better than buffer. It gives reports, helps moni
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Digital Marketing

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What is Digital Marketing?
It is any form of marketing that exists online. It is the online marketing tactics of any kind, it could be inbound or outbound.



What are the branches of digital marketing?
It has many branches like:

SEO-search engine optimisation--used for ranking your sites on search engine
Content marketing--used for brand awareness, traffic growth, lead generation
SMM-social media marketing--used to spread awareness and engage the audience on social media like FB, twitter, google+, Pinterest, Instagram, LinkedIn, etc.
Affiliate marketing--used to earn commissions for promoting somebody else's products or services through youtube programmes, affiliate links, etc.
Email marketing--used to reach and engage your audience through emails.
Marketing automation---used for scheduling updating, tracking, automatically.
Online PR---used for generating reviews, comments, impressions, etc.
Mobile Marketing---used to optimise the content for mobile devices to make the website design responsive for the mobile users.



Digital outbound--is like the push marketing using paid ads, etc
Digital inbound--is like the pull marketing using blogs, websites, etc.

PPC--pay per click--is the digital display advertising, where you pay every time your ads are clicked. It could be through google adwords, paid ads on FB, promoted tweets on Twitter, sponsored messages on LinkedIn, etc.

CPC--cost per click
CPA--cots per acquisition
PTI--per thousand impressions
Open rate, click rate, CTR--click-through rate---used in email marketing
SERP--search engine results page

Digital marketing strategy---
1) Set your goal
2) Know your audience
3) Know your brand
4) Watch your competition
5) Get ready to measure



The future trends in digital marketing---
AI
Programmatic advertising--digital display ads
Chatbots--virtual assistance
Personalisation
Video(live video)
Influencer marketing(youtubers+instagrammers+bloggers)
Social messaging apps
Visual search
Micro-moments
Voice search
Social media stories.



Paid media--retargeting, PPC, display ads
Owned media--websites, blogs, social media(organic)
Earned media--mentions, shares, reposts, reviews



Digital marketing vs Online(internet) marketing---
Digital marketing---is online and offline both
  • E-mail Marketing
  • E-books
  • Games
  • Content Marketing
  • Video Marketing
  • Mobile Marketing (SMS text campaigns)
  • TV ads
Online marketing---is only using the internet.
  • SEO
  • PPC
  • Display Advertising
  • Social Media Marketing

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