Wayfarer

Facebook Page Optimisation is a technique which will help you rank your facebook page higher and help others to see your facebook page in their feeds. It brings awareness and improves your rankings. TIPS--- 1) Choose the right name 2) Customise your URL 3) Fill out your profile 4) Pay special attention to the about us section 5) Sprinkle your business page with keywords strategically 6) Include the phone number and web address on your Facebook page 7) Make use of the CTA(call to action) buttons which include---sign up, book now, contact us, etc. 8) Saved replies can be used for automation. 9) Pin the important posts to the top of your page 10)Create a company milestone timeline on your page 11)Create and organise your tabs which can also be personalised. 12)Upload your products in the shopping tab 13)Research your competitor's Facebook strategy using tools like serpstat.com, buzzsumo, etc HASHTAG OPTIMISATION-- Hashtags are used on social media channels. It'...

What is Content Marketing? Content marketing is mainly used to promote your brand, generate traffic and get and convert the leads. What are the tools for content marketing? These tools help you handle and promote your content on social media platforms seamlessly. You can manage, publish, schedule and track your posts through one channel. The tools used for content marketing are--- Sprout social Buffer Zoho Social Hootsuite Buffer Etc. The tools that I have used are--- SproutSocial ---is not free, but you get 30 days free trial. It helps you manage the posts seamlessly. Pros and cons-- well-organised dashboard and reporting is the pro, high cost is the con. Buffer --it is also used for the same purpose but allows only three profiles. It is limited in its functions and actions and also analysis. http://snip.ly/5id2lu

What is dropshipping? Drop shipping is a simple process of e-commerce sales where you as the store owner do not store any material but rather when the customer places the order you inform the supplier who then ships the product to the customer.  So you are just running the site and ensuring a smooth transaction for the customer, in turn, making a profit as there is no storage or delivery hassle for you. You focus on marketing, advertising and managing the online presence.  Amazon's Business Model   It runs in a similar manner but the difference is that Amazon stores and also deliver the product to the customer. Actually, in some cases, it stores the products and in other cases, it might not. But the delivery is usually from the Amazon side.  The largest online retailer runs on different parameters---firstly it sells products directly, it also provides other online or offline retailers to sell their products through Amazon. It also makes money th...

What is Digital Marketing? It is any form of marketing that exists online. It is the online marketing tactics of any kind, it could be inbound or outbound. What are the branches of digital marketing? It has many branches like: SEO -search engine optimisation--used for ranking your sites on search engine Content marketing --used for brand awareness, traffic growth, lead generation SMM -social media marketing--used to spread awareness and engage the audience on social media like FB, twitter, google+, Pinterest, Instagram, LinkedIn, etc. Affiliate marketing --used to earn commissions for promoting somebody else's products or services through youtube programmes, affiliate links, etc. Email marketing --used to reach and engage your audience through emails. Marketing automation ---used for scheduling updating, tracking, automatically. Online PR ---used for generating reviews, comments, impressions, etc. Mobile Marketing ---used to optimise the content for mobile devices to make t...

The Excel File that will be updated from time to time, containing a list of the tools used in digital marketing with categorisations can be accessed by asking for it! It will be mailed to you if you subscribe to my email list. So go ahead and subscribe! If not mailed, then you can write to me at--- priyankachugh340@gmail.com and I will send the mail asap. A screenshot as a preview is being attached here purely to entice you :)

Reasons for e-commerce failure--- Poor quality images and product descriptions. Missing contact information. Complicated checkout. Hidden fees. (shipping rates) Big screen, small screen. (mobile optimization) Customers don’t know what to do. ( lack of calls to action) Online marketing. (targeted+inbound) You’re not engaging your customers. You’re targeting the wrong audience. Your pricing is all wrong. (too low, too high, shipping) Selling the wrong products. The website isn't ranked on google The design of the website is just plain bad No quality content No promotions or urgency No value proposition(USP) No website traffic http://snip.ly/5id2lu